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Evaluation of Economic Effectiveness of Investment Project
Šilarová, Gabriela ; Prodělal,, František (referee) ; Korytárová, Jana (advisor)
This thesis deals with the investment project. The subject of the investment project is the construction of a new production hall and the purchase of new manufacturing technologies. The thesis focuses on the characteristics of each part of the feasibility study and detailed analysis of several parts. The thesis also deals with assessing the economic efficiency of the investment by calculating economic indicators. These indicators evaluate the investment plan as suitable or unsuitable for implementation. On the calculation of economic indicators continues probabilistic analysis. The probabilistic analysis is important to determine the level of risk in advance to facilitate investment decisions.
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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Risk Management
Hanko, Libor ; Theuer, Aleš (referee) ; Waldhans, Miloš (advisor)
The subject of this bachelor thesis was the development of risk management in the field of construction. The theoretical part is focused on general data on construction, marketing, risk distribution as well as on risk management options. In the practical part is used the knowledge from the theoretical part, for the determination of marketing and subsequent/followed by risk management in the company.
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On-line marketing communication
Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
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Entry construction company on a new market
Šuster, Richard ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The bachelor’s thesis is focused on the proposal of the marketing strategy of the company Realstav Čachtice s.r.o., which concentrates on the realization of interior and exterior coating, thermal insulation systems, the surface finish of facades and screeding. The aim of the thesis is the proposal of the marketing strategy for the company’s entrance on the construction market in the Czech Republic based on the theoretical knowledge and the analysis of the current status.
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Product Marketing Strategy
Jančová, Kateřina ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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